A New Passenger
As we kick off the New Year, all of us at Passenger are very excited to announce our brand new look! While our first visual identity served us well over the last 5 years, it was developed right at the beginning - before we really knew who we were or what we were going to become. Having experienced a healthy amount of growth and change since our start as a company, we wanted to update our brand to more accurately reflect where we are now and aspects of our vision for the future. For much of 2019, our leadership team worked with Infantree, a local Lancaster design agency, to identify and clarify the core values that have come to define Passenger and develop a new visual identity and brand narrative that effectively communicates these values.
We couldn’t be more pleased with the results of this collaboration, in particular: a visual aesthetic that is cleaner and simpler, a new website that offers enhanced opportunities for discovery, and a narrative that will more clearly and consistently inform our work moving forward. In what follows, we want to highlight a few of the key values that informed the development of Passenger’s new brand.
Continue reading below.